Cultural Identity & Coffee: We are What We Drink!

For our Coffee Heritage Project team, coffee is more than just a commodity but, a part of our cultural identity which we commit to sustain.

Rich Watanabe
June 3, 2019

Cultural identity Coffee Heritage Project sites and in many parts of the world is threatened by corporate domination of coffee. The situation is largely a result of globalization and where the local market’s exposure to foreign corporate coffee goods are influencing changes in local cultures, values, and traditions. We already see some countries, like Italy, raising cultural debates against the entry of corporate coffee chains into their market. The latter having gained a reputation for harming local coffee shops and driving smaller chains out of business, and along with it – losing in part a region’s unique cultural identity. There are concerns as well that the domination of corporate coffee chains are displacing local smallholder coffee farmers who have traditionally earned a living by selling their goods locally.  

At Coffee Heritage Project, we acknowledge the important role that (our) coffee plays in preserving cultural identity. In some ways, coffee defines our culture because after all, we are what we drink!

Taking on this sense of responsibility upon us, Coffee Heritage Project continuously focus on the manner in which customers enjoy our coffee, including everything from how our beans are grown, harvested, processed, roasted, and to who prepares, and serves it.

Coffee Heritage Project aims for coffee consumers to affiliate their experience with warm, good feelings, and memories. Coffee Heritage Project tells stories of its coffee origin, the communities, and the people who farm the coffees. In the process, we hope to make connections between coffee consumers and our local coffee heritage, and how coffee might come to have new social meaning to people.

Coffee enthusiasts can help us sustain our unique cultural identity with every support they make on Coffee Heritage Project activities!

Read more


Brewing again: The Manila Coffee Festival

After a two-year hiatus, The Manila Coffee Festival, the Philippines’ pioneer annual coffee lifestyle event is back


FEATURE: Young IP farmers set out to prove that coffee farming goes hand in hand with forest conservation

Daniel Maches and Ricky Lacbogan, believe that coffee farming can be a lucrative venture that can also encourage rainforest conservation.


Coffee's Next Generation of Farmers

As millions of ageing farmers set to retire, they are looking to their children to work on their labor-intensive coffee farms.


VIDEO: How Coffee Is Grown In Tanzania

“What is great about mondul coffee is the environment, the culture of people around it, and its soil.” – James Odhiambo

Copyright © 2021 The Coffee Heritage Project | All rights reserved. | Bespoke site handcrafted by Spruce&Narra.