PTIC Tokyo, together with VerraCoffee and The Coffee Heritage Project (CHP), hosted a Philippine coffee cupping session at the PTIC Tokyo MSME Hub.
PTIC Tokyo, together with VerraCoffee and The Coffee Heritage Project (CHP), hosted a Philippine coffee cupping session at the PTIC Tokyo MSME Hub, bringing together representatives from Japan's food and beverage, tourism, and media industries to discover the quality and diversity of Philippine specialty coffee.
Guests sampled five Philippine coffees from Sagada, Benguet, Maguindanao, Batangas, and Cavite, including internationally recognized selections from the AVPA International Contest for Coffees Roasted at Origin. The Philippines is one of the few countries that produces all four major commercially grown coffee types: Arabica, Robusta, Liberica (Barako), and Excelsa. VerraCoffee and CHP work with Philippine coffee farmers to bring specialty and heritage coffees to international markets, while supporting coffee-growing communities through sustainable production, quality improvement, and the preservation of Philippine coffee traditions.
The coffees were prepared by Jason Roquim, an award-winning Deaf Filipino barista with over a decade of experience in the coffee industry. A champion of the 2025 Philippine Coffee Brewers League (Manila Leg), Jason advocates for greater opportunities for Deaf individuals in the coffee industry and aspires to develop training programs that equip aspiring Deaf baristas with professional coffee brewing skills.
The session introduced Japanese industry partners to the distinct flavors and origins of Philippine coffee while exploring opportunities for sourcing, distribution, and promotion in Japan. PTIC Tokyo will continue supporting Philippine coffee producers and enterprises in expanding their presence in the Japanese market.
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